Various education institutions
My Money @ Campus was first launched by MoneySense, the national financial education program headed by the Ministry of Manpower and Monetary Authority of Singapore, in 2015 and aims to equip students in Singapore with financial planning skills before they enter the workforce. In 2018 and 2019, MoneySense collaborated with the Association of Banks in Singapore (ABS) and Singapore Management University’s (SMU) Sim Kee Boon Institute for Financial Economics and the Citi Foundation-SMU Financial Literacy Program for Young Adults to hold mini roadshows on financial literacy at the Polytechnics and the Institute of Technical Education.
In 2021, My Money @ Campus was held exclusively online! A footfall of more than 73,000 students between the ages of 17 and 35 was recorded in My Money @ Campus 2021. Students visited the interactive virtual carnival to learn more about financial concepts and money management tips during the six-week event. Working closely with co-organisers and the event vendor, student leaders from Citi Foundation-SMU Financial Literacy Club zealously conceptualised five online games and two of the five e-learning booths, with guidance from SMU faculty and staff.
Participants had a chance to visit five e-learning booths and five online games in total, earning coins which they could use to redeem attractive vouchers. Participants who topped the game leaderboards also had an opportunity to earn prizes weekly!
"My Money @ Campus 2021 was conceptualized in 2020, in the middle of a global pandemic. While the whole world was looking at the crisis, the creative organising team and supportive partners worked with Citi Foundation-SMU Financial Literacy Program for Young Adults and pivoted to the opportunity to increase their outreach and impact. It is therefore not too surprising that this innovative digital event, held for the first time, has achieved significant impact of more than 70,000 footfall."
Assistant Aurobindo Ghosh
Director of Program and Academics
Citi Foundation-SMU Financial Literacy Program for Young Adults