Introducing the new SmooLah Game App developed by Citi Foundation-SMU Financial Literacy Program for Young Adults!
Test your financial knowledge and experiment them on the game itself. Lead your life in the virtual world before you live in the real world!
SmooLah is the first of its kind Augmented Reality (AR) based game which puts Financial Awareness and Knowledge at the hands of players.
Smoo Smoo, the red-haired lion, is a member of SmooLah community and grows up as time passes. You can develop your own Smoo Smoo and navigate it through major life events from the age of 15 till retirement.
Be part of the SmooLah community today!
Build a path to sucess, enroll in school and get a job here.
Game: Ball Throw - hit it if you got it! Get quizzed on your financial literacy knowledge.
Enroll Smoo Smoo in school.
Studying will cost you money and energy. Do you have enough?
Otherwise, play some in-app games to earn rewards and browse the shopping district to increase your energy!
A higher education opens doors to better paying jobs in the SmooLah world!
Help Smoo Smoo apply for jobs and rise through the ranks of the working world!
A job earns you money and happiness but depletes your energy.
Navigate the SmooLah world to find out how to increase your energy!
Hint: Feed Smoo Smoo
Visit the Shopping District to buy daily necessities and indulge in luxuries!
Shopping might burn a hole in your pocket and take up energy, but it does not matter if it makes you happy... right?
Decision. Decision. Decision. With money at your fingertips, what should you indulge in?
Remember to choose wisely!
Your rank in SmooLah is calculated based on a combination of your net worth (money), happiness, and peace of mind that you accumulate as you progress in SmooLah’s virtual world.
Every five minutes in SmooLah world is one month in real time; every hour is one year.
The SmooLah game starts when Smoo Smoo is Year 15 and ends at Year 65 (retirement).
You earn money, happiness, and peace of mind by playing the mini games at each district. However, the mini games also require energy to be played in the first place!
Tips on increasing your energy level:
Tips on increasing your wealth:
Tips on increasing your happiness:
Tips on increasing your peace of mind:
SmooLah aims to improve youths’ (15-30 year old) financial literacy through fun and interactive games that improve one’s financial awareness and knowledge. By progressing through the game, players will make critical decisions that mimic real-life personal finance decisions, thereby learning more about financial literacy in our daily lives!
The game ends when you reach the end of Year 65. However, your progress can also be reset to start-state if you hit zero for any of the 4 components (net worth, happiness, peace of mind, energy).
You can learn or reinforce your understanding of the fundamentals of personal finance that are crucial for one’s financial stability. If you’re not sure whether you are financially literate enough, Smoolah is the right game for you! Through playing the game, you would learn to manage your finances in the virtual world before putting your newfound knowledge to the test in real life!
The data collected from the game will be used for a research study to determine the long term effectiveness of a financial literacy program delivered by student-trainers from SMU, ITE or Polytechnics (funded by CITI Foundation).
To learn more, please read our Privacy Policy and Terms of Use.
The content of the game is geared towards youths aged between 15 and 30, but we welcome players of all ages to come and learn with us and put their financial knowledge to the test.
Yes, you need an internet connection for your progress to be saved.
SmooLah only works with devices that can support AR technology. Unfortunately, this means that older devices that do not support AR will not be able to download the game.
Good news! As long as you’ve created an account and remain logged in to the same account (not the Guest Account!), your achievements will not reset and they’ll be continuous regardless of the number of times you restart the SmooLah journey. Keep pushing!
You may contact us at cs_flya [at] smu.edu.sg. Your valuable feedback will help us improve the gameplay experience for all users.
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